Rich Heye is Senior Vice President and General Manager, Solid State Drives (SSD) Business Unit (BU) at SanDisk Corporation in Milpitas, California.

Rich has a deep background in both leading businesses and driving large engineering teams. Most recently, he was at ATI Technologies as General Manager of its Discrete Graphics Desk Top Business Unit. Prior to that he was in a series of engineerings, infrastructure creation and general management roles at Advanced Micro Devices (AMD), where he is credited with establishing a solid desktop, mobile and server infrastructure in the marketplace for Athlon FX, Athlon 64, and Opteron. His career also includes Director of Desktop Macintoshes at Apple Computer and designing microprocessors at Digital Equipment Corp.

Heye holds Bachelor Degrees in electrical engineering and computer science as well as a Masters in Computer Science from Washington University in St. Louis.