Storage Goes Main Street - Drive On!

To register for this event, contact PS Lim at

pslim@idema.org

March 5 - 6, 2008 Conference Schedule

Venue: Orchid Country Club Grand Ballroom, Social Clubhouse, 1 Orchid Club Road, Singapore 769162 Phone: +65-6755-9811

Wednesday, March 5, 2008 Agenda

0900 - 0925:

Opening Remarks:

SC Lee, Seagate Technology, Chairman:IDEMA Singapore Committee

Dr. Joel Weiss - President, IDEMA

0925 - 0945:

Keynote Speaker: Joan Motsinger - Vice President, AMK Operations, Seagate - Opportunities in the HDD Industry

Session I: Executive Panel

Session Chair: Gary Davis - Managing Director, Davis Consultants Asia Sdn. Bhd.

0945 - 1030:

BL Teh - Group Managing Director, MMI Group of Companies

Alan Armstrong - Vice President of Marketing, Storage Business, Marvell

Joan Motsinger - Vice President, AMK Operations, Seagate

Adam Wray - Executive Vice President, Xyratex International

David James - Vice President, Advanced Product Engineering, Fujitsu Computer Products of America, Inc.

1030 - 1100:

Coffee Break - Browse Exhibits - Networking

Session II - Alternative and Emerging Storage Concepts and Products

1100 - 1120:

Pat Wilkison - Vice President of Marketing and Business Development, STEC, Inc.: SSDs, Disruptive in Ways Not Originally Considered

Session III - Capital Equipment & Consumer Electronics

1120 - 1140:

Tom Coughlin - President, Coughlin Associates: Unit Growth and New Technology will be Defining Factors in Capital Spending in the HDD Industry

1140 - 1200:

Tom Coughlin - President, Coughlin Associates: Home Digital Storage Hierarchy and Consumer Storage Demand

1200 - 1345:

Lunch

Session IV - Advanced Technologies & Processes

1345 - 1415:

Dr. Edward Grochowski - Storage Consultant: Symposium and Conference Summaries: December 2007 USA Symposium and DISKCON USA 2007 Conference

1415 - 1435:

David James - Vice President, Advanced Product Engineering, Fujitsu Computer Products of America, Inc.: IDEMA Sponsored 4K Block Standards Activities

1435 - 1455:

Kirk Buecher - Director, Key Account Management, Electronics, Hach Ultra Analytics: Cleanroom Quality Management: How to Understand and Demonstrate Compliance to International Standards(ISO)

1455 - 1510:

Coffee Break - Browse Exhibits - Networking

1510 - 1530:

Morgan Polen - Vice President, Application Technology for Lighthouse Worldwide Solutions: Contamination Control & Monitoring at the Supplier Level in the HDD Industry

Session V - Metrology & Test

1530 - 1550:

Tony Lavia - President & CEO, Flexstar Technology: Standardizing the Test Process for Hard Disk Drives

1550 - 1610:

Rudy Kellner - Business Line Manager, Data Storage & MEMS, FEI:High-Volume, Low-Cost ABS Metrology at Row Bar Level

1610 - 1625:

Closing Remarks

Thursday, March 6, 2008 Agenda

0900 - 0910:

Opening Remarks - Dr. Joel Weiss - President, IDEMA

Session VI - HDD Market Analysis

Session Chair: Oz Fundingsland - President, OSF International

0910 - 0930:

John Monroe - Research Vice President, Gartner Dataquest: The Future is the Past (Except When It Isn't): Notes Toward a Revaluation of the HDD Industry

0930 - 0950:

John Rydning - Research Director, Hard Disk Drives and Components, IDC: Aberrations from Historial HDD Trends: Essential Lessons of 2007

0950 - 1020:

Coffee Break - Browse Exhibits - Networking

1020 - 1040:

Jeffrey Janukowicz - Research Manager, Solid State Drives and Hard Drive Components, IDC: SSDs - Finding Space in the Expanding Digital Universe

1040 - 1100:

Matt Bryson - Analyst, Avian Securities: Business Gets Better, But Valuations Get Worse - Why the Stock Market Does Not Believe in Hard Drives and a Prescription for Improving the Industry's Investment Profile

1100 - 1120:

Mark Geenen - President, TrendFOCUS:HDD Market Outlook: Straight Talk, Tougher Questions

1120 - 1145:

Panel Discussion & Q&A: Storage Market Analysis

1145 - 1300:

Lunch

Session VII - Equipment for PMR

1300 - 1320:

Dr. Ren Xu - Intevac, Inc.: Advanced Process Capabilities on New Disk Deposition Equipment

Session VIII - Component Technology

1320 - 1340:

Dale F. Schudel - Managing Director, Intri-Plex (Thailand) Ltd.: Advanced Arm Damper Manufacturing

1340 - 1400:

David E.Swenson - President, Affinity Static Control Consulting: ESD Association Introduction, Advancements and Educational Opportunities

Session IX - Enterprise Storage Realiability

1400 - 1420:

Dr. Jon Elerath - Senior Systems Reliability Engineer, Network Appliance, Inc.: Demystifying Reliability of Hard Disk and Solid State Drives

1420 - 1440:

Coffee Break - Browse Exhibits - Networking

Session X - Advanced Technology - Data Storage Institute

1440 - 1500:

Mr. Lim Boon Chow - Data Storage Institute: High Anaisotropy L1_o FePt Media for Perpendicular Magnetic Recording Applications

1500 - 1520:

Dr. Kumar Srinivasan - Data Storage Institute: Advanced Media Technologies for the Next-Generation Hard-Disk Drive

1520 - 1540:

NTU Student or Professor (TBA)

1540 - 1550:

Q&A